Fashion Finds a New and Bigger Role in India

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canada goose outlet canada goose uk sale But the urge to participate in the global fashion fray has taken hold in a city that simultaneously played host to two fashion weeks, Canada Goose sale featuring 150 designers, and to pack hotel halls and poolside lounges and ballrooms to Canada Goose Parka near capacity. canada goose outlet uk sale

canada goose jacket uk The Wills India Fashion Week overlapped Delhi Fashion Week, and both canada goose uk outlet sought to steal a march on the canada goose factory sale Lakme canada goose store Fashion Week, which Canada Goose Jackets begins Friday in Mumbai. In uk canada goose outlet a bigger sense, all three trade events seek to demonstrate the preparedness of Indian designers to forgo the parochialism of the vast domestic market Canada Goose Outlet that exists here canada goose black friday sale to square off against competition from the West. canada goose jacket uk

canada goose outlet michigan “Fashion Week has become what we call a junta event,” said Bandana Tewari, the fashion features director for Vogue canada goose coats on sale India, meaning a melee. “It was exclusive in the past, with a certain amount of pomp cheap Canada Goose and show required for the industry,” she added. “But now everyone wants to be part of fashion and so you’ve got Bollywood types in dark sunglasses and dumpy housewives showing up wearing 14 year old sandals.” canada goose outlet michigan

canada goose outlet 80 off For a long time, Indian fashion was pitched exclusively toward the country’s moneyed elite. Fashion was for the rich, and everyone else, if they were lucky, had clothes. Now the intoxicant of designer fashion has insinuated itself into the mainstream of India’s vast middle class. canada goose outlet 80 off

canada goose factory outlet vancouver “Only three or four designers show collections that are carried abroad,” said the aristocrat designer Raghavendra Rathore. “There is very little pure fashion in Fashion Week,” he added. And what is seen on the runways bears scant resemblance to anything that designers actually make haydar-furniture or sell. The spectacles of Fashion Week are mainly used as tools to build brand awareness. canada goose factory outlet vancouver

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canada goose outlet winnipeg address As fanciful as the show was, there were clearly practical considerations behind the outlandish stagecraft. Mr. Arora (who presented a tamer version of the same show earlier this month in Paris) is among the rare Indian designers to have leaped international borders. His clothes are sold in 84 stores worldwide and he has partnered with Reebok to make a modestly priced Fish Fry line. canada goose outlet winnipeg address

canada goose clothing uk “Unfortunately, or fortunately, I’m the only one looking outside India,” Mr. Arora said. Most Indian designers, he added, are satisfied appealing to the domestic market. “They’re happy with the amounts of money they are making, scary amounts of money, really,” he said. “I decided to go the other way to satisfy myself creatively.” canada goose clothing uk

official canada goose outlet But creativity is hardly in short supply here. Hundreds of talented designers are now at work in India, said Rajesh Pratap Singh, whose sleek clothes deploy traditional crafts techniques with confident restraint. Designers like Anamika Khanna and Sabyasachi Mukherjee may not be household names even here. But, Mr. Singh said, they are proof that “there is more than enough talent here” to help alter the prevalent image of India as a producer of canada goose uk shop cheap export garments. official canada goose outlet

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